How to Market Your Spokane Home to Local and Out-of-State Buyers
Unlock Spokane's real estate market with expert tips for local and out-of-state homebuyers and sellers.
Marketing Your Spokane Home to Local and Out-of-State Buyers
Understanding the Spokane Real Estate Landscape
As of late 2025, the Spokane real estate market is characterized by stable home prices with modest appreciation, increasing inventory, and a shift toward a more balanced market. The average home price in Spokane hovers around $403,000 to $410,000, with slight year-over-year increases of less than 1%. Inventory has risen to about 3 to 4.7 months’ supply, easing the previously tight seller’s market conditions.123
Spokane Valley vs. Downtown Spokane
- Spokane Valley and surrounding suburbs show varied market dynamics, with mixed signals reflecting localized demand differences. While downtown Spokane maintains strong demand for homes under $500,000, higher-end properties between $750K and $1M face longer times on the market, indicating slower sales in the luxury segments.3
- Spokane Valley and suburbs like Liberty Lake and Deer Park are experiencing diverse market shifts, with some areas heating up and others cooling off.3
South Hill Spokane Luxury Market
The luxury market on South Hill and other upscale neighborhoods is softer compared to entry-level segments, with luxury homes experiencing longer inventory periods. However, ultra-high-end properties above $1.5 million are moving faster due to limited competition.3
Effective Marketing Strategies for Spokane Homes
Highlight Spokane's Unique Appeal
- Affordable Pricing: Emphasize Spokane's competitive pricing relative to Seattle and Portland.
- Quality of Life: Showcase the area's outdoor amenities, strong community growth, and lifestyle benefits.
- Growing Economy: Highlight Spokane's economic growth, job opportunities, and lower cost of living.
Targeted Marketing for Different Buyer Segments
Local Buyers
- Entry-Level and Mid-Range Homes: Focus on the brisk sales of homes under $450,000.
- First-Time Buyers and Investors: Emphasize new construction projects targeting these groups, especially in suburban areas and downtown redevelopment zones.2
Out-of-State Buyers
- Remote Workers and Migrants: Market Spokane as an affordable alternative to higher-cost West Coast cities, appealing to remote workers and first-time buyers seeking value and lifestyle.
- Investment Opportunities: Highlight areas with strong rental demand, particularly near universities and downtown.12
Pricing Strategies and Market Timing
- Realistic Pricing: Given the increasing inventory and longer market times for luxury homes, set realistic prices, especially in upscale neighborhoods like South Hill and downtown.
- Seasonal Timing: Consider listing in late summer or early fall, but engage more actively with buyers due to market cooling.34
Leveraging Local Expertise
Partner with Trusted Local Professionals
- Joey Costello, Windermere Real Estate: Utilize local agents who understand the nuances of the Spokane market for optimal pricing and marketing strategies.
- Sewer and Inspection Services: Ensure your home is market-ready with services from Spokane Rooter and Inspect Reports for sewer and drain inspections.
Professional Insights and Tools
- Sewer Report: Use AI-powered sewer reporting to address potential buyer concerns efficiently.
- Inspect Reports: Streamline home inspections to enhance buyer confidence and expedite sales processes.
Conclusion
Spokane’s affordable pricing, stable market conditions, and growing economy make it attractive to both local residents and out-of-state buyers. Sellers should leverage Spokane’s quality of life, competitive pricing, and investment opportunities in high-demand rental areas to successfully market their homes. By working with experienced local professionals and employing strategic pricing and marketing tactics, sellers can effectively reach both local and out-of-state buyers.