Alright, so you’re ready to list your home. That’s awesome! But hold on a second, how much should you actually ask for it? Setting the right asking price is crucial – it’s practically an art form. Get it too high, and your property might just gather dust. Go too low, and you’re leaving money on the table. It’s all about hitting that sweet spot without playing Goldilocks. So, let’s chat about how you can master the pricing game.

Know Your Market

First things first: market research. You’ve got to know your battlefield. Check out similar properties (known as “comps” in real estate lingo) in your area. What are they listed at? More importantly, what are they selling at? No, not the dreamy price that’s been slapped on them, but the amount someone actually shelled out. This will give you a ballpark figure.

And hey, don’t forget to consider the market conditions. Is it a seller’s market with buyers duking it out over properties? Or a buyer’s market where you need to do a little more to stand out? Understanding the lay of the land can help you strategize better.

Get Professional Help

Let’s not wing it when things get serious. This is where a professional real estate agent steps in. They have access to specialized tools and databases to help determine your home’s value. Plus, they live and breathe this stuff, so they can offer insights you might miss. A good agent will provide a Comparative Market Analysis (CMA), breaking down how they’ve arrived at a suggested price for your home. It’s like having a personal pricing guru.

Factor in Your Home’s Unique Features

Your home is special. Whether it’s a recently renovated kitchen, a sprawling backyard, or an amazing view, those unique features add value. But, be realistic. Ask yourself, is that new gold-plated faucet really worth an extra $5,000 on the asking price? Probably not. Be honest about what truly sets your home apart and adjust your expectations accordingly.

Conversely, consider any quirks or drawbacks. Maybe there’s a funky floor plan or a railway track nearby. These might necessitate a slight drop in your price to keep it competitive.

The Price Cushion Tactic

This one’s a bit of a strategy game. Some sellers add a little cushion to their asking price, anticipating buyers will negotiate down. Smart, right? But don’t overdo it. If you pad the price too much, you might scare off potential buyers before negotiations even start. Aim for a slight buffer to give you some wiggle room without losing interest.

The Importance of Timing

Timing isn’t everything, but it’s definitely something. Listing your home at the right time can make a significant difference. Generally, spring and early summer are prime times for the real estate market as families like to move before the new school year. However, local conditions might vary, so adjust based on what’s happening in your neck of the woods.

Be Ready to Adjust

So, you’ve listed your home, and it’s crickets. What now? Don’t panic. Sometimes, it means you need to adjust your price. Seriously, it’s no biggie. The market speaks, and smart sellers listen. If you’re not seeing the traffic you expected, it may be time to reassess. A good agent will have their finger on the pulse and can give you a nudge if a price change seems necessary.


Setting the right asking price is a blend of research, professional insight, and sometimes a little gut instinct. It’s about striking a balance so you attract buyers but still get what your home is truly worth. Remember, real estate isn’t static, so being flexible and attentive to market feedback will always serve you well. Now, go get that home sold!

Spokane Real Estate Agent